- The world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on mobile search page.
- Notify search engines of mobile sites.
- Guide mobile users accurately.
- Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different.
- Index mobile site on search engines to find them.
- Make sure that the user is redirected to the mobile version of the page for the same product, and not to the homepage of the mobile version of the site.