Interesting sites will increase their recognition on their own.

Optimizing Content involves,

  • Offering quality content and services.
  • Writing better related anchor text.
  • Optimize the use of images.
  • Using heading tags appropriately.

Advantages are,

  • Creating compelling and useful content will likely influence your website more than any of the other factors discussed here.
  • The information spreads fast through social media services.
  • Suitable anchor text tells users and search engines something about the page you’re linking to.
  • The contents of the “alt” attribute provide information about the picture.
  • Heading tags are an important website component for catching the user’s eye.